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Shinta is a tech industry veteran and trailblazer. Since the inception of her first company Bubu.com in 1996, the award-winning entrepreneur has impacted Indonesia's digital landscape in countless ways.
She has been recognized by Globe Asia as one of the “99 Most Powerful Women,” and also named as the “Inspiring Women Honor Roll” by Forbes Indonesia Magazine.
Shinta has worked tirelessly to advance technology in the region since founding Bubu.com and serving as the company's CEO, a position she still holds.
Her first company, Bubu.com started as a web development company that later evolved into a full-service data-driven digital agency. This year Bubu also launched Bubu Gaming, a full-service gaming and esports agency, backed by 23+ years of experience in digital and by individuals who have more than 10 years in Esport industry. Helping brands to perform with better ROI, possessing unrivalled experience and understanding of the industry.
In 2009, Shinta was approached by TELKOM Indonesia to become the CEO of Plasa.com (now Blanja.com), a Telkom Indonesia owned e-commerce marketplace. Plasa.com attracted investments from eBay in 2012 in a joint venture between the two companies aimed to create a marketplace that connects hundreds of millions of merchants to customers both locally and globally. The desirability of the platform Shinta built during her
tenure at Plasa.com, demonstrates both her experience in the digital sphere and her visionary approach to e-commerce.
After her role in Plasa.com, Shinta went on to become one of the Managing Partner at Nusantara Ventures, a pioneering technology venture capital fund in Indonesia aimed at helping entrepreneurs create and grow market-leading digital media companies throughout the region from 2011 until 2013.
As one of Indonesia’s leading authorities on ICT, Shinta has also been instrumental in fostering valuable ties with Silicon Valley. She co-founded Silicon Valley Asia Technology Alliance, a non-profit organization (incorporated in 2014) whose mission is to bridge the flow of ideas and collaboration between the tech industry in Indonesia and Silicon Valley.
She also initiated Angel EQ Network, a premier angel investor network that was established in October 2015 - 2017 and founded by fifteen founding members with the goal to boost the Indonesian entrepreneurial ecosystem through education, active engagement and funding. This innitiative is now thru the innitiative startup Indonesia
Last September 13-14, 2019, Shinta spearheaded a succesful esports tournament called BUBU ESPORTS TOURNAMENT, which featured both Men and Women PUBG Mobile Tournament. This tournament has given Indonesian women in esports a new platform to compete with equal prize pool and treatment as the men, which is unheard of even for the region.
Shinta is currently the Head of permanent committee for Digital Business, e-Commerce and Startups Development at Chamber of Commerce and Industry of Indonesia (KADIN). For the past four years, she is also in the Board of Trustees of The Nature of Conservancy (TNC Indonesia).